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KELLER WILLIAMS REALTY First Atlanta 404-574-2490
MARKETING YOUR HOME!
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MEMBER OF REALSAFE.NET |
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"The process of selling a home has become more complex in the past decade. If you are considering selling your home, review my marketing plan below." |
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Market your home as every man's castle! |
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PAGE CONTENTS:
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| MULTIPLE LISTING SERVICE - I will immediately process a very descriptive and sales oriented listing of your home through the Metro Atlanta Multiple Listing Service. This will give exposure to approximately 5000 Realtor Associates, any one of whom may have a prospective client for your home. | ||
| BROKER OPEN/CARAVAN- Within a short period of listing your home, I will have a Brokers Open House so that agents may become acquainted with your home. Invited to the caravan will be all Harry Norman Agents, along with several other well known Brokers. Caravan gives agents a chance to preview new listings as they come on the market, and match the features of your home to the needs of their buyers. | ||
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| CLASSIFIED ADS - I will advertise your home in the Real Estate for Sale section. Primarily this will be done in the Constitution, however, I will also advertise at various times in the local weekday paper, the Crier, the Jewish Times, Atlanta Business Journal, and any other local paper that may be appropriate. | ||
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THE REAL ESTATE GUIDE
- I will feature a color picture of your home and description in
this publication. This magazine is distributed monthly to Atlanta Metro
Realtors and local merchants, as well as to Corporate Referral
Departments. It is then displayed and made readily available free of
charge to potential buyers. |
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AMENITIES LIST - With your assistance I will develop a color flyer with photos and detailed descriptions of your home and neighborhood amenities. I will include all of the quality features of your home, information about your schools, and show the convenience of your neighborhood location. This is a very important and an effective marketing tool. The flyer will be distributed to Harry Norman Associates and to a minimum of 1,000 other Realtors chosen for your area. A professional brochure with a color picture of your home will be prepared and left in your home. | |
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FLYER
INFORMATION BOX
- I will place a box
on your front lawn, and keep it filled with the above color flyers, for
interested buyers to view. |
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SIGNS
A For Sale@ sign will be placed in front of your home for additional exposure and identification. Attached to this sign will be my personal name strip. This will allow me to have direct contact with buyers calling from your sign. A 24 Hour Talking Sign@. This sign gives a number and code that the purchaser may call for a professional descriptive message about the interior of your home. When the purchaser calls they may forward a message to my voice mail for additional information, or leave their name to schedule an appointment. If the caller chooses to hang up, the system will record the number (if the number is public record) from which the purchaser called. A printout is delivered to me, listing all of the phone numbers of callers for that week. I will then follow-up on the inquiries
A Directional
signs@ will be
situated throughout your immediate area, to alert potential purchasers that your home is for sale. |
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HOME WARRANTY PROGRAM - Should you choose to participate in a Home Warranty Program, I will place a strip on your For Sale sign designating that your home is under warranty. In addition, your home will be advertised as having this protection in your FMLS listing, and on the flyer handouts. | |
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LOCATION, LOCATION, LOCATION
- The three most well known words in real estate. In addition to
promoting your home, I will also be marketing to sell your neighborhood
and the benefits of your surroundings. I will compile a book to be
placed in your home containing information about your county, your
schools, a map showing your location, flyers showing neighborhood
activities, and pictures of your home (if available), through the
different seasons. My goal is show the logic of your location, and
appeal to the emotions of belonging to a neighborhood. |
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OPEN HOUSE - I will endeavor to have your home open for inspections as often as practical and possible. Open house allows me one-on-one contact with a prospective buyer. No one is better at selling your home than I am. Many buyers prefer to look at homes at their convenience and open house provides that opportunity. When your home is advertised for Open House, your ad will also appear in the Harry Norman Open House section of our web site. | |
| COMMUNICATION - Talking with the agents who have shown your property is important. The follow-up calls give me insight as to any developing interest in your property. Speaking directly with the showing agent presents an opportunity for me to hear any comments on your home and address them accordingly. My contact with you after each open house and every agent showing, keeps you informed and very much part of the selling process. | ||
| FEED BACK REPORTS - I keep a detailed written record of every agent that shows your home. This report helps me to track your home’s showing activity. The showings are in chronological order, contain the agent’s name, their company, their phone numbers, and date of each showing. I record the agents and buyers comments about your home. Within one week of the showing, I will fax the agent a flyer of your home, reminding her of her clients interest. If you do additional improvements, reduce your price, or have any other significant change, I will fax a flyer of your home, with the updated information, to all of the agents that have shown your home. This is an effective method for keeping your home foremost in agents’ minds. | ||
| MARKET UPDATE REPORTS - The determining factors that would result in a sale of your home are constantly changing. Interest rates, the economy, time of year, unusual occurrences (IE: road expansion or new retail), corporate moves, and foremost-- the supply and demand for real estate in your area, are just a few examples. My job will be to monitor the market. I will send you updated reports on a monthly basis so that you and I will be able to make adjustments accordingly. | ||
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INTERNET & VIRTUAL TOURS–
The internet is here to stay. With your permission, your home
will be placed on Harry Norman's public access information web site
on the Internet, on Realtor.com, as well as my personal web site at
www.pad4sale.com, nationhomesearch.com. Advertise in The Real
Estate Book with distribution of 25,000 and marketed online at:
realestatebook.com, livingchoices.com, msn.com, homeadvisors.com,
rexnetwork.com (The Real Exchange Network), homes.com,
realtyonline.com, excite.com, classifieds.yahoo.com, youdecide.com,
iown.com and citysearch.com. Buyers with access to a
computer will be able to surf the internet, to see color interior and
exterior pictures, and other pertinent information about your home,
your neighborhood, your public schools, etc. Virtual tours are
available. Should we decide to use this method to market your
home, the tour will be available online. The buyer may then
E-mail questions directly to me, use the listed phone numbers to
contact me directly, or call my office for further information and to
schedule an appointment to view your home. I use all digital
equipment, and often e-mail pictures of my listings to buyers in other
states, and other countries.
The internet has become a major selling tool! Advertising on the internet is a great way to expose your home to a large number of the buying population! |
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| COOPERATION - My job is to sell your home. Cooperating with other agents is imperative to give your home maximum exposure. I will work to develop the interest of all Realtor associates and assist them in all phases of the transaction. | ||
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PREPARATION - I will review and present all contracts on your property. This includes careful examination of all the pertinent elements of a contract IE: price, points, net proceeds, settlement dates, contingencies, buyer qualifications, income sources, etc. Today’s contracts are by nature, more complicated than ever. It is my responsibility to make the contract as clear and understood as possible, and to serve your best interests. | |
| FOLLOW-UP TO CLOSING - Legal title to property does not exchange hands until settlement occurs. My job is to follow up on all procedures from the contract date right up to the time that legal title is passed on to your new buyers. It is important to make the selling process as uncomplicated and stress free as possible for you and the buyers. |
